IKEA Facebook Showroom: Social Media Marketing Done Right
By Kevin Lau on Nov 26, 2009 at 4:09 PM
Social media marketing campaigns, if executed well, can acheive much greater impact than traditional marketing on only a fraction of the budget.
In IKEA's case, they were able to gain exposure in the millions for the opening of their new store in Malmö, Sweden, for absolutely free by creatively utilizing a few of Facebook's built-in functions.
Watch the video to find out how they did it and see just how a little creativity can go a long way when it comes to marketing with new media!
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Watch Out for the Next Big (Google) Wave
Oct 28, 2009
This Tech Tuesday we are going to have take a look at Google Wave. I have had a chance to try this new web experience over the past few weeks and have been blown away by the potential of what Google has created. How to describe it... Take the concept of email, texting, web collaboration, social networking, and communication – then put them all in a giant blender and the result is Google Wave.
Google Street View Debut, Twitter 101
Oct 13, 2009
This week on GetConnected:
- Google Street View has launched in Canada! Is it going to change online mapping as we know it, or is it merely an infringement to our privacy?
- Lisa explains Twitter and sheds some light on how you can get more followers
- Olivier Vincent from Canpages talks about the new Canpages and Gigpark partnership, and how you can use it for social recommendations - sharing what you think about local businesses with your friends and/or seeing what your friends think about them
- Mike and Lisa answer your tech questions on open line
Links and resources given out during the show:
The Formula to Obama's Presidential Win
By Leila Pejman on May 12, 2009 at 10:25 AM
Technology + grassroots organization = Obama’s Presidential Victory
David Plouffe, Obama’s campaign strategist and online marketing guru spoke to a group of tech savvy individuals at Convergence 2009 in the new Vancouver Convention and Exhibition Centre.
Swine Flu: Can the Internet make you an expert?
By AJ Vickery on Apr 28, 2009 at 8:24 AM
Can the Internet make you an expert on the Swine Flu?
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